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Tuesday, 14 September 2010

[G908.Ebook] PDF Ebook Marketing Math Workbook Teacher Annotated Edition 3rd Edition Glencoe Marketing Essentials The DECA Connection, by Lois Schneider Farese

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Sales Rank: #4260922 in Books
Published on: 2002
Binding: Hardcover

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Monday, 13 September 2010

[J770.Ebook] Fee Download Handbook of Wireless Networks and Mobile ComputingFrom Wiley-Interscience

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The huge and growing demand for wireless communication systems has spurred a massive effort on the parts of the computer science and electrical engineering communities to formulate ever-more efficient protocols and algorithms. Written by a respected figure in the field, Handbook of Wireless Networks and Mobile Computing is the first book to cover the subject from a computer scientist's perspective. It provides detailed practical coverage of an array of key topics, including cellular networks, channel assignment, queuing, routing, power optimization, and much more.

Sales Rank: #13153777 in Books
Published on: 2002-02-08
Original language: English
Number of items: 1
Dimensions: 9.37" h x 1.39" w x 6.46" l, 2.29 pounds
Binding: Hardcover
630 pages

Review
"Each of this handbook's 28 chapters features a self-contained compendium of the state-of-the-art or practice of a wireless or mobile networking research topic." (Choice, July 2002)

From the Back Cover
Up-to-date coverage of wireless network solutions through computer science techniques

Unlike most books, Handbook of Wireless Networks and Mobile Computing approaches solutions for wireless networks from a computer science perspective, instead of from an engineering standpoint. This allows practitioners and researchers to explore connections between computer science techniques and develop solutions to problems in wireless networks. This book's treatment consists of reviews of various algorithms and protocols in five main research areas: multiple access schemes, cellular networks, data communication, multi-hop networks, and mobile computing.

Bringing together contributions from an international group of authors, this book presents a host of real-world applications balanced with theory and relevant background material. In addition, each chapter provides summaries of current technologies and trends, as well as direction for further reading. Some covered topics include:

? Security and fraud detection problems

? Design of Digital Audio Broadcasting (DAB) networks

? Integration of voice and data traffic

? Design issues and other challenges surrounding indoor wireless networks

Handbook of Wireless Networks and Mobile Computing is the superior reference for practicing engineers in communications and mobile computing. Graduate students and researchers in departments of electrical engineering and computer science will also find this book's comprehensive material invaluable.

About the Author
IVAN STOJMENOVIC, PhD, is a researcher in DISCA, IIMAS, UNAM, Mexico, and a professor in the School of Information Technology and Engineering at the University of Ottawa, Canada. He is a managing editor of Multiple-Valued Logic and an editor of several journals. He has also published more than 150 academic papers.

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0 of 0 people found the following review helpful.
much more growth
By W Boudville
No one in the computer field seriously doubts that wireless networks and mobile computing still have vast growth ahead. The amazing uptake of cellphones worldwide in just 10 years has shown this. But in such markets as India, cellphone usage is still in its infancy. Plus, in developed countries, the introduction of more powerful cellphones and other wireless devices has driven ever greater bandwidth consumption.
The papers in this book give suggestions on possible directions that may unfold. The papers covering ad hoc networks are especially fascinating, for these merge into existing ideas of smart dust and pervasive, nomadic, wearable computing.

It's probably true to say that each major topic in the book has vast commercial applications. As just one example, it describes significant difficulties in deploying a wireless net inside a building. Yet, just in homes, the market is huge, as attested by the domestic usage of WiFi. Plus, of course, inside commercial buildings, wireless is attractive because of the cost of the cabling alternative.

To some readers, perhaps frustration may result from reading the text. Some of the vistas suggested are indeed glittering. Still, if that is how you feel, perhaps you can use this book to help bring about that future.

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Saturday, 11 September 2010

[S701.Ebook] Download Regarding Cocktails, by Sasha Petraske, Georgette Moger-Petraske

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Regarding Cocktails is the only book from the late Sasha Petraske, the legendary bartender who changed cocktail culture with his speakeasy-style bar Milk & Honey.

Forewords by Dale DeGroff and Robert Simonson.

Here are 85 cocktail recipes from his repertoire—the beloved classics and modern variations—with stories from the bartenders he personally trained. Ingredients, measurements, and preparations are beautifully illustrated so that readers can make professional cocktails at home. Sasha's advice for keeping the home bar, as well as his musings, are collected here to inspire a new generation of bartenders and cocktail enthusiasts.

Sales Rank: #3171 in Books
Published on: 2016-10-31
Original language: English
Dimensions: 9.00" h x 1.00" w x 6.38" l, .0 pounds
Binding: Hardcover
256 pages

Review

As featured in Bloomberg Pursuits, Domino, Food & Wine, Image, Lucky Peach, Robb Report, and Travel + Leisure, and on The Daily Beast, Eater, Epicurious, In Good Taste, and Tasting Table; as heard on Heritage Radio

"An enlightening glimpse into one of the people responsible for America's craft cocktail movement." —Epicurious

"A gorgeous gift with style kudos." —Image Interiors & Living

"Overflows with a wealth of knowledge and also offers a window into his methodical thinking process, where no detail was too small to mull over patiently." —The Daily Beast

"The cocktail bible... Makes one feel even more fortunate that we have this knowledge written down in black and white for us not only to learn from, but give us inspiration to evolve and continue our quest to enter mixology Valhalla. Sasha Petraske will be there waiting for us, Martini in hand I'm sure. Thank you for guiding us out of the desert and into our own secret oases where the milk & honey will be forever plentiful." —InGoodTasteUK.com, William Hanley

"The most beautiful cocktail book of the year." —Bloomberg Pursuits

"A brilliant, bittersweet drink manual from the late creator of this century's most influential drinking dens." —Food & Wine Online

"This book, a true labor of love, helps immortalize [Petraske's] voice and ensures that his gentle but uncompromising influence will endure for generations to come." —Tales of the Cocktail

"This sleek little volume, packed full of staple recipes and inventive new takes, will quickly become a best-loved reference book for any arbiter of spirits." —Travel + Leisure Online

About the Author

Sasha Petraske opened Milk & Honey, a speakeasy cocktail bar in New York, in 2000. He later had ventures in New York, London, and Australia. Sasha and his bars won numerous competitions and awards. He lived in New York until his untimely death in 2015. His wife, New York-based Georgette Moger-Petraske, is a spirits writer.

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22 of 23 people found the following review helpful.
Elegiac and Delicious
By Thomas C.
No name-dropping, no star f-cking.

If those words carry meaning for you, then so too do the drink recipes in this book. If not yet, for the reader of this book they soon will. Here, at last, is Milk & Honey resurrected on the page. One can, if they were lucky, recall the short, candlelit bar and the quiet excitement of ducking in off of a Chinatown street and being served essentially the perfect drink for whatever your palate in what was the most exciting bar in the world during its time. The book is not just Milk & Honey, of course. It is Little Branch and the John Dory Oyster Bar and Dutch Kills and White Star and everywhere he touched and everyone he worked with gathered up in a collection of recipes and elegiac words.
Sasha Petraske left the world too young, but as an old soul he left behind an entire culture of service and drink preparation that lives on in his many acolytes. This book collects, essentially, the favorite recipes of Sasha and those who worked with and for him, each introduced with a short paragraph explaining the drinks background and meaning and seasonality. The framing idea of the book is the framing idea of mixology as Sasha and his ventures expressed it: every cocktail is a variation of one of five types of drinks: the Old Fashioned, the Martini or Manhattan, the Sour, the Highball, or the Fix. There are five chapters of recipes he enjoyed (largely designed by his acolytes or developed in concert with him, and attributed appropriately) with an additional chapter on non alcoholic and sweeter large format drinks. The recipes reflect the elegance and simplicity that Mr. Petraske stressed: unlike other recent bar books that seek to be the last word on all cocktail making and which call in each recipe for very specific brands, here liquors are specified by type and perhaps origin, but in the context of a simply presented list of ingredients followed by detailed instructions on assembly and only occasionally the introducing paragraph will name a particular brand. An aesthete and something of an obsessive compulsive when it came to lists, Petraske would doubtless be pleased by this layout. Each facing page contains an impressionistic line drawing of the drink that reflects the ratios called for in the recipe. Some of the great classics are here, but the recipe reflects the particular way Sasha preferred them, so too are the more famous originals of his and his extended bar family. The beginning and end of the book contains framing essays, some by Petraske but others by his wife and friends describing the philosophy of work and dress that Petraske lived and sought to impart upon others. Reflecting his particular sense of humor, cocktails for cats are also described.
You can find Petraske's work living on in his colleagues now bringing their own voice to the great bars of LA, Chicago, NYC (Attaboy, the now transformed original Milk and Honey space led by Sam Ross and Michael McIlroy), Melbourne, and London, or you can recreate these recipes at home. I think that this book will give you recipes that feel both familiar and surprisingly new at the same time, the kind you would get when you let a great bartender who knows what you love make a drink, bartenders choice. While Petraske is missed, this book is not to be.

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Sunday, 5 September 2010

[N389.Ebook] Free PDF Public Health Management of Disasters: The Practice Guide, by Linda Young Landesman

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The third edition of this landmark book consolidates and updates important information on disaster-related resources into one source. It is designed to help the public health profession plan for tasks for which "on the job" is the chief teacher.

Sales Rank: #99312 in Books
Brand: Brand:
Published on: 2011-08-01
Original language: English
Number of items: 1
Dimensions: 1.30" h x 6.00" w x 8.90" l, 1.60 pounds
Binding: Paperback
534 pages

Features

Used Book in Good Condition

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1 of 1 people found the following review helpful.
Informative book
By Book Lover
This is a good guide and helped me get through my Emergency Management course for my Masters in Public Health. It really made me prepared for some of simulations we had done, and the structure of emergency management.

2 of 2 people found the following review helpful.
Five Stars
By Nicole A. Mas Roman
A must have for public health students....a little repetitive but very complete.

2 of 2 people found the following review helpful.
Must have for any PH worker.
By J. Mccoy
I was lucky enough to take a Master's level course from the author. Very thorough book on the subject matter.

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Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make 'informed'(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

Sales Rank: #5666324 in Books
Published on: 2013-02-05
Original language: English
Dimensions: 9.50" h x 7.25" w x 1.00" l, 1.54 pounds
Binding: Paperback
350 pages

From the Back Cover

The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve.� This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing.�

Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions.

Key features

Mini case studies provide real-world applications of the theories and concepts under discussion.
Summaries at the end of each chapter reinforce key terms, concepts and theories.
Discussion questions provided at the end of each chapter can be used for class discussions and both formative and summative assessment activities.
An online glossary is provided as a quick reference tool.
An instructor’s manual and PowerPoint slides are provided for lecturers and there are multiple choice questions and weblinks for students.�

The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.

About the authors

Professor Lynne Eagle is Professor of Marketing at James Cook University, Australia.

Dr Stephan Dahl is Senior Lecturer in Marketing at Hull University Business School.

Susie Hill is Global Adviser on health behaviour change and health promotion for Shell Plc.

Sara Bird is Senior Lecturer in Marketing at University of the West of England.

Dr Fiona Spotswood is Lecturer in Marketing at the University of the West of England.

Professor Alan Tapp is Professor in Marketing at the University of the West of England.

About the Author
Professor Lynne Eagle is Professor of Marketing at James Cook University, Australia. Dr Stephan Dahl is Sinior Lecturer in Marketing at Hull University Business School. Susie Hill is Global Adviser on health behaviour change and health promotion for Shell Plc. Sara Bird is Senior Lecturer in Marketing at the University of the West of England. Dr Fiona Spotswood is Lecturer in Marketing at the University of the West of England. Professor Alan Tapp is Professor of Marketing at the University of the West of England.

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Saturday, 4 September 2010

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Published on: 1601
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