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One of USA Today's Best Business Books of 2008-now updated with a new chapter
It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.
This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.
- Sales Rank: #1231212 in Books
- Brand: Brand: Portfolio Hardcover
- Published on: 2009-09-03
- Released on: 2009-09-03
- Original language: English
- Number of items: 1
- Dimensions: 1.07" h x 5.32" w x 7.32" l, .74 pounds
- Binding: Hardcover
- 320 pages
- Used Book in Good Condition
From Publishers Weekly
Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs's prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs' life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn't penetrate the Mac man's psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobs's management style and its impact on Apple will not be left wanting.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
The latest book about the success of Apple is from an avid fan, journalist, and author of two other Apple-related books (including The Cult of Mac, 2004); it is an in-depth profile of CEO Steven Jobs. It is a tale of two Steves: a perfectionist, charming, charismatic executive but also a man who’s known as an elitist, manipulator, and sociopath, all in search of a dream: providing easy-to-use technology for individuals. Kahney begins with Jobs’ return to the company, changes made to save it from bankruptcy, and then the CEO’s attributes as manifested in products, in people, in corporate directions. Take, for example, Steve’s perfectionism, shown through the three years of work to design the Mac; through the hiring of Hartmut Esslinger, of Frogdesign; and through employee perspectives. Every chapter is headlined by specific personality traits, from Focus to Control Freak, and concludes with Lessons from Steve, bullet-point summaries of key chapter learnings. Written and intended for a wide general audience. --Barbara Jacobs
Review
"A rich, essential read for [fans] to get inside Jobs' head and discover what makes Apple insanely great."
-USA Today
Most helpful customer reviews
1 of 1 people found the following review helpful.
A elementary overview of Steve Jobs
By Kyle William
I thought the book provided a general overview of what Apple was like under Steve Jobs. That being said, if you follow the company closely, this book presents no real insight that hasn't already been reported or speculated on in the news.
The book is a very easy read, simple and straight forward and would recommend it for anyone who doesn't want to go through the 600 pages of the official Jobs biography. Case in point, I don't really view Inside Steve's Brain as a biography. Instead, it expands on the often reported (urban) legends that surround Apple and Steve Job's. While the information is sourced, don't expect to get anything too official from inside Apple.
Leander Kahney runs a great blog (Cult of Mac) and a lot of the information in this book has been published there.
1 of 1 people found the following review helpful.
One more of those Job's books that depreciated in value once Isaacson's biography came out
By Anthony Tate.
Before Walter Isaacson's epic Steve Jobs biography there was nothing official about Job's life, it was just a lot of books trying to deconstruct his life and figure him out. Job's had always avoided media exposure of his personal life into the public and this surrounded him with a halo of mystery that fascinated everyone. That is why every single hint of his personality created and will keep creating for decades great curiosity on his life and way of thinking. Inside Steve's Brain is a book that pretends to construct the puzzle of Steve Jobs from a more psychological perspective based from Job's quotes on press and magazine articles to interviews found all over the web. The author does a great Job into deconstructing Job's personality from the bits and pieces available at the time and gives the Apple fan more reasons to love the brand. However once you read Isaacson's biography you realize that most of what you read about Job's was loosely right and accurate. You cannot beat first hand recount of someones life when reading a biography.
This is a book I believe had great value before Isaacson's biography, but currently it's value is more entertaining than accurate in terms of getting into more details of Steve Job's personality. If you are a Job's fan and want to get into a different perspective of Job's I can recommend this book!
1 of 1 people found the following review helpful.
excellent biography of jobs
By James P. Stevens
This was a mesmerizing read. It is one of a few books that I read and read again. I knew I little bit about Jobs and learned some VERY interesting things from this book. Let me be specific. First, the killer application for Apple 11 (VisiCalc) was new to me.The fact that this killer application caused the sales of Apple II to go from less than 1 million dollars in 1977 to 49 million in 1979 was fascinating.
I knew that the Ipod was selling well, but had no idea that by March 2009 it had sold 163 million, and that it was on track to sell over 300 million by the end of 2009.
His description of Apple opening retail stores in 2001 (and their subsequent success), after Gateways failure, was quite interesting.
I knew Rubenstein was important, but Kahney's description of his finding the 1.8 inch hard drive in Tokyo, and it's role in the Ipod was again fascinating.
I am aware that there are many biographies of Jobs, but I am VERY GLAD I bought this one.
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